Wednesday, October 30, 2019

The recent tendency to reorganize the notion of accused right parallel Dissertation

The recent tendency to reorganize the notion of accused right parallel to the right of the victim, evaluation from the initiativ - Dissertation Example The logic behind the right to a fair trial was implicit in the creation of complicity under the doctrine of command responsibility. Justice Robert Jackson in his opening statement at the Nuremberg Trials essentially reasoned that the International Military Tribunal would confer upon the accused persons, the due process that they refused to confer upon their victims.6 The right to a fair trial is not absolute however, as there are circumstances where that right may be â€Å"derogated from in certain circumstances†.7 This paper focuses on the recent trends in international criminal law in which there is an initiative for balancing the rights of the accused against victims’ rights under the doctrine of command responsibility. ... ce of the charges against him/her.8 The initiative to elevate the rights of victims over the right of the accused was a method by which the International Criminal Court addressed concerns on the part of civilians in zones under conflict and non-governmental organizations. These concerns took the position that the ad hoc international criminal tribunals for Yugoslavia and Rwanda had neglected the input of victims by not permitting their participation in the trials and the appellate process. The International Criminal Tribunal addressed those concerns by making the concerns of victims a priority and by focusing more intently on restorative justice.9 The International Criminal Court is primarily founded on the objective that the administration of justice means justice not only for those who commit international crimes, but also for the victims.10 The Preamble to the ICC informs that: During this century millions of children, women and men have been victims of unimaginable atrocities tha t deeply shock the conscience of humanity.11 Trumbull notes that the reference to victims in the ICC’s preamble is not an accident. In fact, Trumbull goes farther to state, that this reference to victims was intentional and aimed at ensuring that the rights of victims occupy a â€Å"high priority†.12 Under the authority of the ICC, the International Criminal Court has made good on the prioritizing of victims’ rights primarily by permitting victims the right to participate in the criminal proceedings. In this regard, victims have the right to express their opinions relative to the authorization of an investigation, whether or not a case is admissible and any other matter that impacts their own interests.13 The ICC and the International Court, Rules of Procedure and Evidence 2000 contain a

Monday, October 28, 2019

Animal Testing Is Cruel and Unnecessary Essay Example for Free

Animal Testing Is Cruel and Unnecessary Essay Is the Statement Animal Testing is Cruel and Unnecessary Correct? It is common knowledge that many animals are used in medical and scientific research. These innocent animals are often obliged to undergo countless of cruel processes and endure great suffering as a result. Despite all the disputes and discussions regarding whether or not animal testing is actually necessary, they wouldnt change the fact that it is, in fact, an extremely cruel thing to do. Therefore, it is only to be expected for the need for product testing involving experiments on animals to be strongly debated. The debates themselves usually revolve around scientific, ethical and even political implications, often based upon biased beliefs. For example, an animal lover would clearly be against animal testing. They would, in fact, not care whether it is necessary or not. A doctor desperate for a new research, on the other hand, would clearly think animal testing is necessary, and ignore the fact that thousands of animals are endangered because of it. I personally think animal testing is cruel. It is an inhumane thing to do, as animals too deserve to be treated normally, and not as objects that are just used to test whether a mascara is safe enough for a persons eyelashes or not. Furthermore, it has been proven that about 9% animals such as rats, rabbits and mice end up dying after going through these experiments. Do you honestly think the decreasing number of these animals is worth a new type of blush-on or eyeliner? Regarding the statement Animal Testing is Cruel and Unnecessary, I would have to agree with the first point: Animal testing is, indeed cruel. Nevertheless, as I am not exactly experienced in the medical field, I managed to do some research, and eventually found a rather interesting quote said by two doctors, Ray and Jean Greek, who briefly mentioned the necessity of animal testing in their book Sacred Cows and Golden Geese. They said: Animal experimentation is not necessary. It is expensive. It is inaccurate. It is misleading. It consumes limited resources. And further, it is detrimental to the very species it professes to be working to help humankind. Coming from doctors, I found their explicit quote to be rather surprising. Moreover, even though animal testing is not always accurate, there isnt a definite answer as to whether the term Animal Testing is Cruel and Unnecessary is true or not. Everyone is entitled to their own opinion, to each their own, thus I couldnt help but fathom their statement. With all these advanced technology, knowledge and finances, have we indirectly dehumanized ourselves?

Saturday, October 26, 2019

Equal Opportunities Or Managing Diversity In Organisations Are These J

Introduction Equal opportunities are very important in the modern workplace. Providing equal opportunities involves providing the same opportunities to all the employees and prospective employees regardless of their sex, age, disabilities, ethnic origins, sexual orientations etc. Equal opportunities allow the employee to have rights therefore the employer is unable to take advantage, discriminate or manipulate staff. Employers have an element of power over their employees but by having the law on the side of the employees, employers therefore need to think twice before discriminating in any form. Organisations will need to ensure that there is no unlawful or unfair discrimination. Employees are not stupid – a company that behaves badly to one employee will do the same to another, and then one day it could be them. In the workplace there should be no form of discrimination. Alleged cases of discrimination can be taken to an industrial tribunal or a body such as the Race Relations Board. â€Å"The prejudiced person is capable of rationalising the situation in a such a way as to conclude that the person he or she met unique in some respects and is unlike stereotype.†   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   (McKenna 1994) Employee View When you start work you have several expectations. For one thing, you expect to get paid, unless you are a voluntary worker. You also expect to be paid a fair wage in relation to other people in similar jobs and to receive money at specified times. You expect to be treated fairly and reasonably by both your boss and by others who work within the same organisation. You expect to work in a clean and safe environment and not be asked to undertake dirty or dangerous jobs for which you have received no training or protective clothing. You expect to have holidays and to work a reasonable number of hours each week. As an Employee you have a right to:  §Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  To be given a written statement of the terms and conditions of your employment  §Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Be allowed to choose whether or not you join a trade union  §Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Not to be discrimi... ...sconception. People are not equal not can they have equal opportunities. Native talents vary from person to person and it is an illusion to think otherwise. Moreover the human resource manager spends a great deal of time discriminating between one employee and another. Differences between employees abound the terms of skills, attitudes, human relations, education and so on. People are not equal and therefore their opportunities for advancement or achievement of personal aims will differ markedly. The key issues for human resourcing is that the respect for people requires that they are free to stay and use their skills and abilities in the way they want. Organisations cannot provide equal opportunities but they can provide open access to selection processes and ensure that discrimination between candidates is not based on unfair or unlawful factors. Equal opportunities is important in companies. First an organisation will want to ensure that it meets any statutory provision. Secondly, it may wish to project an image as a good employer to demonstrate that it puts faith in its people both to attract and to retain employees and also as part of a customer-oriented strategy.

Thursday, October 24, 2019

Animals In Our Society Essay -- Marketing Animals

â€Å"Much as we might want to understand animals at a level deeper than pop culture, we can only understand them in terms of our own experiences, language and emotions, and interpreted within our social, historical and cultural contexts. The only way we have of understanding animals is to recognize that ‘when we gaze at animals we hold up a mirror to ourselves’ (Corbett, 176). Animal messages are brought to us by the pop culture industry, whose job it is to create, disseminate, and sell meaning. In most cases, they aren’t selling you a moose, but what a moose means to you for example – the characteristics and qualities that you and most people associate with the species. Based on common meanings presented to us from an early age, animals are the perfect shorthand communication symbol. We use animals as devices, metaphors and symbols for a great deal of our expressions and ideas† (Corbett, 179). For years, animals have been at the center of our world; â€Å"the lives of animals and humans have been inextricably intertwined† (Corbett, 178). Thus, based on the close relationship between animals and humans throughout history, in my opinion animals have been used in all cultures to reflect the nature of humanity, symbolizing societal and individual characteristics. The traits of animals are very simple to observe and recognize, whereas human behavior is more intricate and difficult to describe. Animals are familiar creatures to us, which mutely encourage projection of people’s emotions and attitudes onto them. Animals can be used and as we have learned most recently, they are used to convey deep dimensions of human feelings and ideas. When I think of animals, their representation and their symbolism in our society, I immediately think of ani... ...in this piece, would be to dive into researching the answer to this: the fact that there I think there is something very clever to be said about a corporation that uses an animal to talk to its prospects, but are we really sure what that is? Are we sure what to say about a society that listens, and responds to spokescreatures? Perhaps we find them more credible than spokespersons. Do we? Works Cited Corbett, Julia B. Communicating Nature: How We Create and Understand Environmental Messages. Washington, DC: Island, 2006. Print. 2. "Seven Top Animal Symbols Used By Company Name Generators." EzineArticles Submission - Submit Your Best Quality Original Articles For Massive Exposure, Ezine Publishers Get 25 Free Article Reprints. Web. 05 Dec. 2010. .

Wednesday, October 23, 2019

Analysis of the Allegory of the Cave Essay

Plato’s â€Å"Allegory of the Cave† presents a visualization of people who are slaves that have been chained in front of a fire their whole lives. These people observe the shadows of different things shown on the cave wall that is in front of them. The shadows are the only â€Å"reality† the slaves know. This is because they have never seen anything else to compare them to. Plato argues that there is a critical flaw in how people mistake their limited perceptions as reality, as truth, and as what they believe to be what is good. The allegory reveals how the flaw affects our education, our spirituality, and our politics. The flaw that Plato speaks about is how people trust what they see and think it is real. In The Allegory of the Cave, the slaves in the caves know that the shadows, shown on the wall by the fire behind them, are real. If they were to talk to the shadows echoes would make the shadows appear to talk back. To the slaves, as Plato puts it, â€Å"the truth would be literally nothing but the shadows of the images†¦. † The allegory also talks about how a slave is later brought out of the cave, in what Plato refers to as â€Å"the ascent of the soul into the intellectual world. † Once out of the cave, the slaves discover that what they thought was real is not. They learn to understand all of these new images as what is real and what is true. Since the slaves have been in the dark for all their lives, both literally and metaphorically, the light blinds them. Representing knowledge, the light is too brilliant for them to see and comprehend. The slaves must be re-educated. They have to learn that the reflections are truer than shadows and the objects truer than reflections. They must deal with a new reality that does not exist within the cave. Plato says that these people who are brought out of the cave must go back into the cave to educate the other slaves. But the only people who should be allowed back into the cave are the ones who are willing to go back. The people must teach the other slaves about the reality outside of the cave, and what is outside of the slaves’ reality. These are representing the philosophers in the allegory. The capacity to learn exists in the soul. Humans need to use their whole soul to learn, not just use their eyes. The allegory states that, â€Å"†¦the power and capacity of learning exists in the soul already; and that just as the eye was unable to turn from the darkness to light without the whole body, so too the instrument of knowledge can only y the movement of the whole soul be turned from the world of becoming into that of being†¦. † According to Plato, human beings’ misperception about â€Å"reality† also affects the spiritual growth of that person. When the slave makes the ascent out of the cave that they have been in their entire life and sees the sun, they will be reminded of God. Plato wrote about how the slaves may even mistake the sun for God because the slaves would have no real perception of what the sun or what God looks like. Having moved from darkness into light, the slaves come to the conclusion that this bright light must be God. Plato argues that one’s soul holds knowledge of what is true. When one learns, one simply remembers. People originate from Heaven where they knew the truth. In the Bible it even talks about how on the outside people are wasting away every day but on the inside they are being renewed every day. One is renewed day by day by remembering things that their soul knows, but that they have forgotten. Also, Plato discredits a government run by the people in the cave who are uneducated and yet still fight for power. He also argues that the people who have made the ascent from the cave must govern, for they know what is real and what is not real because they understand that the shadows are only dreams, or something that is unreal. Plato says it is difficult to go back down into the darkness after somebody has seen the light, but they must. They must educate the slaves about the world above, so the slaves understand that power is not the greater good. Even though it will be about ten times harder to readjust to the darkness after descending into the cave again they will see about ten times better, because now they know the shadows are not real. They will govern with knowledge of good and truth. I believe that the Allegory of the Cave simply states that we must question reality and we must not trust just what our eyes tell us. We must know more than just what the eyes see. The slave in the allegory that makes the ascent and eventually rejects the truth of the shadows comes to know a truer truth. But then they believe what their eyes show them that is on this world. They have forgotten that they must question reality, because how are they to know that this reality is realer than that of the caves’? Somebody may wonder what if we are the shadows in the cave. And who knows. It corresponds to having an imaginary friend when a person is younger. The imaginary friend is very real to whoever the befriended person is, but as the person gets older or makes the ascent to the world of knowledge, they will mostly likely reject their childhood imaginary friends. Everybody is faced with a different reality where they start to believe that what their eyes show them is the only truth. They forget to question things and don’t realize that maybe there is yet another ascent, out of this bigger â€Å"cave† of the light. It may be something that nobody will know about until they reach the point of ascent. Human beings’ knowledge of goodness, reality, and truth will forever be limited by their fear of new ideas and new perspectives. As long as people are afraid of questioning what they cannot see, they will be stuck, chained up as slaves who are trapped in the darkness of the unknown in their very own cave.

Tuesday, October 22, 2019

Tenants vs. Tenets

Tenants vs. Tenets Tenants vs. Tenets Tenants vs. Tenets By Maeve Maddox Both words, tenant and tenet, derive from the Latin verb tenere, â€Å"to hold,† but they are not interchangeable. A tenant is someone who rents or leases a house, apartment, etc. from a landlord. A tenet is a principle, dogma, belief, or doctrine generally held to be true. The following examples of misuse were gathered from sites that offer some kind of professional service: INCORRECT: Generally speaking, people dont know how to teach  leadership, but we can  teach  some  basic tenants.   CORRECT : Generally speaking, people dont know how to teach  leadership, but we can  teach  some  basic tenets.   INCORRECT: Simply put, the  basic tenants  of reading and writing are ignored.   CORRECT : Simply put, the  basic tenets of reading and writing are ignored.   INCORRECT: This course is designed to give the students an overview of the basic tenants of Christian Doctrine. CORRECT : This course is designed to give the students an overview of the basic tenets of Christian Doctrine. INCORRECT: Odierno told our staff about the three  basic tenants  he uses to lead the U.S. Army: competence, commitment  and character. CORRECT : Odierno told our staff about the three  basic tenets he uses to lead the U.S. Army: competence, commitment  and character. I did not find the opposite error in professional texts, but it is quite common in comments on sites related to renting. For example: INCORRECT: most importantly, stay informed about your rights as a  tenet. CORRECT : most importantly, stay informed about your rights as a  tenant. INCORRECT: [The rule is] never enforced, but it does give the owner of the property a pretty quick and easy way to remove troublesome tenets. CORRECT : [The rule is] never enforced, but it does give the owner of the property a pretty quick and easy way to remove troublesome tenants. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:When to Capitalize Animal and Plant NamesIs There a Reason â€Å"the Reason Why† Is Considered Wrong?How Verbs Become Adjectives

Monday, October 21, 2019

Free Essays on Titern Abbey

worth attempts to compare... Free Essays on Titern Abbey Free Essays on Titern Abbey Analysis of â€Å"Tintern Abbey† Whereas most individuals tend to see nature as a playhouse that should alter and self-destruct to their every need, William Wordsworth had a very different view. Wordsworth perceived nature as a sanctuary where his views of life, love, and his creator were eventually altered forever. The intensity of Wordsworth’s passion for nature elevated him from a boy into the inspiring man and poet in which he is recognized to be today. One of the most compelling works Wordsworth ever devised was that of â€Å" Lines Composed a Few Miles Above Tintern Abbey.† The poem enlightens the reader on the awesome power and depth of nature, which Wordsworth has discovered in his trials and tribulations upon the earth. Thus, to full understand the significance of nature in all lives told through â€Å" Lines Composed A few Miles Above Tintern Abbey† one must understand the setting and mood, as well as comprehend the rhyme scheme, and use of many diverse poetic devices that interact wit hin the poem the poem. One is able to gain insight into â€Å"Lines Composed a Few Lines Above Tintern Abbey† by first trying to understand the mood and setting of the poem. Although it â€Å"is a miniature of the long poem Wordsworth never quite wrote† (Robyn Young p.409) it lacked nothing as far as depth and intensity goes. Wordsworth was very skilled in such areas, although his writing may be come very complex it is said that it was a result of â€Å"the spontaneous overflow of emotion† (Gale Net). Wordsworth wrote this poem, as cited by Wordsworth without â€Å" any part of it was written down till I reached Bristol† (F.W. Bateson p.191). Wordsworth was a firm believer that man should â€Å"find an immanent force that unites them with their physical and spiritual environments† (Jan Shoemaker p.1). As Wordsworth revisits this beloved place of his (Tintern Abbey) he is reminded of how he once perceived this sanctuary. Wordsworth attempts to compare...

Sunday, October 20, 2019

great wall of china 61 essays

great wall of china 61 essays There are many things in this world that people consider great. Some of which are people of places and some of which are things. Many years ago seven of these Great and wonderful things were placed into a group known as the, Seven Wonders of the World. These magnificent things include things like the Great Pyramids of Egypt, the Hanging Gardens, and the Great Wall of China. The Great Wall of China extends across the northern border of China. It extends to the northwest and north of Beijing. The wall is not just a straight wall, it extends across the mountainous terrain of northern China. At just about every point in the wall it zigzags in a wavy pattern. The wall also has many various heights and sizes in different areas and the path running along the top becomes broader in some areas (CarmenSandiego.com). Despite the various sizes in the wall, Astronauts who venture into space all claim that they could see the Great Wall of China from space while orbiting around the globe. Construction of the wall began in the seventh century BC. When this construction began, the actual goal set forth was not one enormous great wall. Instead each vassal state in the northern part of China, during the Zhou Dynasty, built their own wall across their northern border. The reason for the wall being various sizes is because the wall was not started in one place and constructed along to a final point. Each portion of the wall was not even started at the same time in history. Aside from the different vassal states building walls at different times, the wall being built by the Vassal State was constructed in different pieces. However, it was started at the same time and was designed by the same architect so it came out looking the same. The soul purpose for starting it in different sections was so that the construction was quicker to be completed and there was enough room for the massive amount of builders (Chinavista.com)...

Saturday, October 19, 2019

Comparative politics and political ideas Assignment

Comparative politics and political ideas - Assignment Example he political system in North Korea does not function to benefit the people that it ought to serve and, therefore, an active presidential democracy should be established where political leaders would be chosen by the universal salvage rather than the current handpicked hereditarily authority. Democracy ensures that the most suitable candidate is elected to office to actualize the needs of the people. Political representation also ensures leaders to work hard because they would face the people in the next election. Political representation has been working efficiently in majority of the nations, in the world and would work well, in North Korea. Presidential system has the most accountable democracies in the world. They ensure that public resources are accounted, unlike a totalitarian dictatorial system. Dictatorship thrives in wastage and engagement, in selfish agenda that ruin the economic fundamentals of the country. Presidential systems thrive better in a free market economy. This help in equitably allocating the scarce resources to the most deserving sectors in the economy. There is no agreed definition of democracy, but it is that system of government that exercises power on behalf of the people. It is a system of government that respects the freedom and rights of individuals. China has been exercising de facto totalitarian authority in the expense of democracy. Though the country has denied people political liberty, it has expanded its economic freedom to citizens and local and foreign companies. Both Israel and Palestine have a genuine argument on the conflict between the two warring communities. As it has been said the most deadly conflict have been the clash between right and right and not right and wrong. Therefore, the mediation of the conflict has found it difficult to find common ground for which both parties can agree on. However, it is the understanding of the causes of the conflict that can help address the situations. The original composition of

Friday, October 18, 2019

Developments in Biology Essay Example | Topics and Well Written Essays - 1000 words

Developments in Biology - Essay Example Later in 1953 Crick and Watson invented double helix model of DNA. RNA and DNA invention led to the comprehensive understanding of human behavioral characteristics and appearance. The central dogma also helped in this regard. However the field of genetic engineering made outstanding achievements. Paul Berg and co-workers created the first recombinant DNA molecule (PNAS) in 1972. In 1977, Allan Maxam and Walter Gilbert at Harvard University and Frederick Sanger at the U.K. Medical Research Council (MRC) independently develop methods for sequencing DNA. The development of human genome project can be said to be the culmination of advances in the field of human genetics. In 1980, David Botstein, Ronald Davis, Mark Skolnick and Ray White proposed a method to map the entire human genome based on RFLPs which can be considered as the starting point of human genome project ideology. In 1984, MRC scientists decipher the complete DNA sequence of the Epstein-Barr virus, 170 kb. Later in 1985, Kary Mullis and colleagues developed PCR, a technique to replicate vast amounts of DNA. In 1986, Leroy Hood and Lloyd Smith of the California Institute of Technology (Caltech) and colleagues came up with the first automated DNA sequencing machine. In 1987, Helen Donis-Keller and colleagues at Collaborative Research Inc. published the "first" genetic map with 403 markers, sparking a fight over credit and priority (Leslie Roberts, 2001). Similarly, in 1992, U.S. and French teams completed genetic maps of mouse and human and mouse followed by the publication of a complete genetic linkage map of the human genome. One more important finding was in 1995, researchers at Whitehead published a physical map of the human genome containing 15,000 markers. Later in 1996, An international consortium publicly released the complete genome sequence of the yeast S. cerevisiae. Later Yoshihide Hayashizakis group at RIKEN completed the first set of full-length mouse

Case study on Wilson Construction Essay Example | Topics and Well Written Essays - 1000 words

Case study on Wilson Construction - Essay Example The best option for the company is trying to increase its revenue base in order to improve the situation. Just having two or three projects supporting such a large purchase is not feasible and hence the company should market more often to attract more customers. In case these are two exhaustive options, the company should clearly select the option b because it is yielding a lower negative number and hence if the company wants to save its position it should try to adopt the option b. Money rates of returns do not reflect the time value of money. All economies face the phenomenon that the purchasing power of money constantly falls with the passage of time. Hence, inflation is needed to be taken into account in order to arrive at the real rate of return or rate of returns that are adjusted against inflation. The discounting factor of 23 percent has been adjust by multiplying it by 104 in order to arrive at the inflation adjusted discount rate to give better idea regarding the position o f the company and how much it should earn in order to safeguard its position against falling value of a dollar due to inflation and alternative projects that are available to a company. This way the money return has been adjusted to real return and provides a better picture of how much return the company needs to earn on its projects to safeguard the value of its wealth in real terms and to make sure that it is not losing money. If a company does not pay heed to the time value of money it cannot tell whether it has made or lost money and hence it is considered one of the fundamental concepts of finance and needs to be taken into account every time the company needs to make an important decision. This will make sure that the company’s resources are being used for earning proper returns and not just money returns that are not adjusted against inflation. Given the scenario it can be said that there are several factors that should affect the viability of ALII. These include how m uch saving using a faster crane would be made. All the company’s processes would become more efficient and it would save some money, but the question does not speak about it and if all of this is taken into account, the project’s NPV would very well be positive. Other than that, there will be other factors like financing options, providing the financer with a collateral, impact of this purchase on the taxes for example, the company can use diminishing balance method and charge high depreciation rates to its balance sheet in order to get a saving in taxes. All of this should be taken into account and the company should also hire some good finance managers and should not rely on amateur finance people who do not know about the jack of the problem and their discussion is nothing but layman’s observation of the issue. Hence, the best thing for the company is to hire some specialist finance people who have better information than the current participants of the meeti ng who do not

Thursday, October 17, 2019

The motivation of Consumers to purchase luxury goods Research Paper

The motivation of Consumers to purchase luxury goods - Research Paper Example With the rapid growth of national economies in most of the world countries, the purchasing power of the people in the countries has also improved and luxury consumption has improved. The consumption of luxury goods by the consumers calls for guidance in most of the countries. The study will involve data collection, analysis and presentation of findings in the form of a discussion. Based on the rapid development of most of the country’s economy and the improvement of the purchasing power, the consumption of luxuries also has some development. In an example, in 2006, an estimated population of 320,000 Chinese consumers who spend their money on luxury products on an estimated 10% of all the global luxury brand sales (Arifoglu, 2012). After six years, the numbers of consumers went up by double or even triple (Hausman, 2000). The change made the number of consumers rise by a 10% making the Chinese consumers become the largest in the world. A report send by the world luxury association indicated that Chinese overseas luxury goods consumption during 2013 totaled to about $8.5 billion, the Chinese shopping on luxuries increased to 68.8 in 2011 (Hidayat and Diwasasri, 2013). Presently, there has been an understanding that the local indicators of consumer attitudes do not sufficiently to the different volitional, internally motivated, avoidance response tendencies in different consumption or acquire situations (Hausman, 2000). A general critique is that these attitude measures are based on the conceptualizations that are too narrowly focused (Hidayat and Diwasasri, 2013). One area of the criticism has indicated that the symbolic, hedonic, and the esthetic facets of consumption are not adequately shown in these conceptualizations and accordingly in the resultant operationalizations (Arifoglu, 2012. The body of literature that relates to luxury products crops up when another related literature from

America and it's role in the world Essay Example | Topics and Well Written Essays - 750 words

America and it's role in the world - Essay Example Bush moved quickly to stimulate on the fear created by the 9/11 terrorist attacks. The result was a manufactured hysteria that created a situation in which the American public became easily manipulated to blindly accept any measures that promised greater security against the threat of another attack. Pres. Bush wasted little time in applying pressure on Congress to pass legislation that intended to loosen restrictions on civil liberties and constitutional rights under the guise of expanding the ability of law enforcement to investigate terrorist activity and only terrorist activity. The Patriot Act made it possible for investigators to more easily get search warrants and conduct eavesdropping. It also allows detainees to be held indefinitely and has led to racial profiling that has resulted in the detention of Middle Eastern immigrants for no other cause than that they resemble known terrorists (Finan 275). In other words, American has traded it in its longstanding tradition of fairness and equality for all in exchange for the security that comes with identifying criminals by the way they appear. Of course, because the crime is terrorism and because the criminals behind the act that ignited these crimes possessed a definite ethnic stereotypical appearance, it becomes easier to a ccept. How easily would Americans accept the idea of detaining anyone who looks British or French The sacrifice of liberties clearly has a racially discriminatory tone to it that proves that despite the election of a black man as President, the United States still has a long path to walk before the issue of judging a person based on appearance is thoroughly addressed. The argument that easy facilitation of search warrants is an incredibly powerful weapon in the war on terror is not the argument that is at stake at this point; increasingly the evidence is piling up that the abuse of the relaxation of rules regarding search warrants has been used not to protect American against a second attack by foreign terrorists, but to justify the invasion of the privacy of law abiding Americans with no connection to terrorism whatever. Sec. 206 of the Patriot Act allowed law enforcement agencies for the first time to require just a single warrant that would cover the wiretapping of a home phone, a cell phone, and a computer (Schermer 107). While the intent of such broad rewriting of the existing laws regarding wiretapping surveillance was to make it easier to investigate suspected terrorists, the most infamous example related to the expansion of surveillance laws resulted in an artist named Steve Kurtz being brought in for questioning on a very shaky foundatio n of suspicion that that bioterrorist weapons could be created from the ingredients he used in his art supplies. Under the auspices of the Patriot Act, and by definition under the concept that security means being willing to trade rights for protection, Mr. Kurtz was not only held without ever being officially charged, but while he was in custody law enforcement officers conducted a thorough search of his house and seized his computers. Worst of all was that during this prolonged investigation, the police even conducted an examination of his wife's body; she had died of cardiac arrest that morning. It was later determined that none of Kurtz's supplies could actually ever be used in the creation of a weapon (Sutton, Brind, McKenzie 131.) One of the most

Wednesday, October 16, 2019

The motivation of Consumers to purchase luxury goods Research Paper

The motivation of Consumers to purchase luxury goods - Research Paper Example With the rapid growth of national economies in most of the world countries, the purchasing power of the people in the countries has also improved and luxury consumption has improved. The consumption of luxury goods by the consumers calls for guidance in most of the countries. The study will involve data collection, analysis and presentation of findings in the form of a discussion. Based on the rapid development of most of the country’s economy and the improvement of the purchasing power, the consumption of luxuries also has some development. In an example, in 2006, an estimated population of 320,000 Chinese consumers who spend their money on luxury products on an estimated 10% of all the global luxury brand sales (Arifoglu, 2012). After six years, the numbers of consumers went up by double or even triple (Hausman, 2000). The change made the number of consumers rise by a 10% making the Chinese consumers become the largest in the world. A report send by the world luxury association indicated that Chinese overseas luxury goods consumption during 2013 totaled to about $8.5 billion, the Chinese shopping on luxuries increased to 68.8 in 2011 (Hidayat and Diwasasri, 2013). Presently, there has been an understanding that the local indicators of consumer attitudes do not sufficiently to the different volitional, internally motivated, avoidance response tendencies in different consumption or acquire situations (Hausman, 2000). A general critique is that these attitude measures are based on the conceptualizations that are too narrowly focused (Hidayat and Diwasasri, 2013). One area of the criticism has indicated that the symbolic, hedonic, and the esthetic facets of consumption are not adequately shown in these conceptualizations and accordingly in the resultant operationalizations (Arifoglu, 2012. The body of literature that relates to luxury products crops up when another related literature from

Tuesday, October 15, 2019

Outsourcing and Offshoring Essay Example | Topics and Well Written Essays - 2000 words

Outsourcing and Offshoring - Essay Example The changes at WW Company are in a bid to achieve 5% economic growth and cut down costs by 5%. The company believes that an incorporation of information technologies will enable it perform competitively in the transportation and distribution industry. In the restructuring process, WW has identified an area in service delivery and customer relationship that would highly benefit the company in achieving its goals. Firstly, the company has identified its existing operational systems as slow and duly lacking in optimal service delivery. Employees in various departments complain of too much work load in accurately feeding the systems with data. They say that the system is error prone due to the fact that most of the input work is done by the employees who are likely to make inaccurate entries. Additionally, employees complain that the existent systems are too slow in execution of tasks, thereby causing a hold up in work management and service delivery. The new changes in IT have seen a range of projects span up at WW. Among the projects includes the development of a Customer Relationship Management Software. Right before the introduction of the changes at WW, the management had a meeting where they decided to change the company’s strategic plan. The changes in strategic planning were essential in that they would suit the new direction that the company was taking, which involved incorporation of information technology. With the introduction of IT at WW, all systems would go upgrades and re-specification so as to ensure that they perform as expected. Additionally, the newly hired Chief Information Officer of WW was expected to introduce technological systems in areas where they had not yet been explored in the company. This includes the newly proposed Customer Relationship Management Software. The proposed project involves

The quintessence of discontinuous innovation Essay Example for Free

The quintessence of discontinuous innovation Essay Birkinshaw et al. , (2006) discovered the quintessence of discontinuous innovation. It emphasized that businesses need to think strategically and must impede the existing course of action. They must analyze the competitive environment and the diverse threats and opportunities and must adapt to change management. Corporations must recognize true cronies, build brawny rapport and opt for set of connections and associations. A paradigm shift: Discontinuous innovation takes places in many ways like technological breakthroughs, exploring new markets or due to change in economic and political situation. Nevertheless such revolutionary changes have a vibrant impact on the overall external environment. It has been instigated that new product development is done by small players and major players adapt to those practices and outperform small players. Several corporations go through transitions and renovation and further improve their business models like IBM. Some of the major reasons due to which firms have to make lots of efforts to systematically perform with discontinuous innovation include: †¢ There exist uncertainty †¢ It is complicated †¢ Firms are reactive rather than proactive Many firms find it impromptu and bring to a close the entire business plan and try to allocate investment in a more certain project. More importantly corporations and firms find it difficult to challenge the conventional wisdom and continue to follow the existing systems, process, and procedures and resist change. It is said that long-term relationships assists in achieving success. Unfortunately such binding forces become one of the major predicaments to change. Apple Corporation faced lots of issues when it refused to engage in relationship with diverse business partners. A process for building networks: It comprises of three stages: †¢ Finding: In order to undergo some sort of partnership or relationship with an individual organization, one must first identify the right organization and gather as much information about that firm. One must keep in mind the vision and scope of business operations and challenging traditional ways of doing business. There should be no geographical, political or institutional barriers for creating a long-term sustainable network. †¢ Forming: It requires analyzing the willingness of business partner for creating the network. It also depends on reputation, worth and financial position of the firm in the industry. The research presents four generic approaches in order to undergo relationship: ? Business must opt for partner with whom it is easier to undergo relationship. The agreement must carefully solve different geographical and institutional barriers. It must be a win-win otherwise no deal. ? Firms must look for the best among thousands. It should take assistance of boundary spanners and scouts for long-term successful relationships. Businesses must take help from specialized firms to perform as an intermediary between two companies. It must be considered as a learning opportunity rather than a contract and internal customers must be empowered to opt for the applications of the knowledge gained. ? Business look for utterly unlike partners where prominence is given to shared goals and benefits. Both the firms try to bridge the gaps and look for the most appropriate and sustainable options. Both firms agree on mutual consent and look for major issues. Sometimes cross-individuals can assist as an intermediary. ? Sometimes partners neither belong to the similar industry nor do they want to engage in any sort of relationship with the firm. In such case firm must try to overcome institutional and geographical gaps between the two. It requires specialist who are network builders which can provide effective solutions. †¢ Performing: In performing their exist different set of barriers like difference of attitude regarding intellectual property, building commitment and trust and surfacing ethnic, institutional and ideological dissimilarities between network partners. A number of relationship networks reach the maturity level and understand difficult situations. Four challenges have been identified as follows: ? More often networks are formulated for future concerns and as a result they overlook most recent problems hence upshot into failure. Therefore network must be realistic and it must be updated on regular bases. ? It is all about trust, reciprocity and shared values which create healthy relationships among partners. ? The dominated firm must not perform as an authoritative and should look for dynamic opportunities. It is not a single player game and it requires cooperation and collaboration between both. ? Businesses establish and learn from relationships. Introduction: In this contemporary era, emerging players demonstrate dissimilar set of skills, unlike partners and proficiencies which are difficult to conjure up. The practice has remained as a paradigm for FMCGs and technological businesses. Companies look for long-term and profitable business models and try to create collaborations and alliances with suppliers and business partners. Big businesses strategically look for both direct and indirect competitors. Critical examination of the piece: Q. 1 Do you agree or disagree with the author’s basic premise? Why or why not? Answer. The Canvassers have elaborated successful business model for future growth, sustainability and prosperity. The concept of discontinuous innovation occupies a broader scope and one must engross the key concepts in order to gain competitive advantage. It results into incremental innovation, creative destruction and assists in gaining dynamic knowledge to understand the issue. Q. 2 Have the ideas held up over time, or do they now seem to be insufficient or incorrect? Answer. It seems creative and a contemporary philosophy. Firms will be facilitated with the notion and it has diverse implications. The realm remains that as the human race progress, it will further improve. It has introduced the concept of radical innovation. It helped British Petroleum a lot through different stages. Q. 3 Are the conclusions generalizable, or do they appear to be limited to specific types of industries, firms, activities, sectors, etc.? Answer. It is a generalize concept which has a broader scope. More importantly it requires strategic thinking. The research paper presents its implications in FMCGs, Technological industry, Pharmaceutical business, Advertising agencies and many more. More importantly it is not a one side approach and productive solutions are achieved through cross-functional approach, team work, decentralization and empowerment. Q. 4 Explain. In what way can this article be extended, i. e. , what ideas might the author address in a follow-on article? Answer. It is an interesting research paper with intellectual findings. The follow-on dissertation might include key characteristics of different network relationships. The research should highlight key reason why major companies collapsed and what actions they can take to improve. It must also involve the role of those companies which are at the growth level of the business and it should highlight the implications for new product development businesses. Q. 5 finally as a concluding comment, what idea(s) did you find to be most enlightening? Why? Answer. Most important is the true fact that businesses must discontinue and look for new business models, processes, procedures and ethical code of conducts. The highlighted barriers like geographical and institutional and they have remained major constraints among collaborations and alliances and most of the businesses are still performing transactional bases. Conclusion: There prevail major challenges for both MNCs and global corporation. It requires both systematic approach and consistency. Firms must be proactive and such follow all three states of finding, forming and performing diligently. References: Birkinshaw, J. , Bessant, J. Delbridge, R. (2006). Finding, Forming, and Performing: Creating Networks for Discontinuous Innovation

Monday, October 14, 2019

Aviation Safety Strategies at Airports

Aviation Safety Strategies at Airports Aviation Safety Strategies at Airports  within the United Arab Emirates One of the major issues that is relevant directly to airports, their management and operations is that of safety. It is the one area of the airport business that bound to cause concern to all of the business stakeholders, which includes airline operators, employees and the travel public. Recently, the international and regional airport and aviation authorities have developed a Safety Strategic Plan, which is recommended for use by all airports, indeed such a plan will become compulsory from January 2009. However, the development and implementation of such a plan is only the first step in the process. What is more important is that the plan is operated in practice in a manner that ensures its efficiency and effectiveness in addressing the issues that it has been designed for, namely to reduce and eliminate the potential for risk in safety issues. With the continual growth of air travel and the fact that this standard has only recently been developed it was felt that there was a need to study whether there is the willingness and necessary processes within the airport organisational structure to commit to making this plan work. Using airports within the UAE as an example, due the regions higher than global average growth of air travel, it was found that in some areas, specifically management commitment, resources and knowledge, there were areas of difficulty that needed to be addressed, particularly if the airport industry wishes to retain the confidence and trust of those that it serves, and specifically to ensure that air travel retains its safe operation record. Table of Contents (Jump to) Chapter 1 Introduction 1.1 Introduction 1.2 Aims and Objectives 1.3 Overview Chapter 2 Literature Review 2.1 Introduction 2.2 Airports and air travel 2.3 Airport operations 2.4 Airport safety 2.5 Regulations and legislation 2.6 Summary Chapter 3 Methodology 3.1 Introduction 3.2 Choice of research method 3.3 Secondary data 3.4 The questionnaires 3.4 Performance of the research Chapter 4 Analysis of Questionnaire’s 4.1 Introduction 4.2 Part 1 4.3 Part 2 Chapter 5 Discussion and Analysis 5.1 Introduction 5.2 Discussion Chapter 6 Recommendations 6.1 Introduction 6.2 Industry recommendations 6.3 Further research Chapter 1 Introduction   1.1 Introduction As Dr Tarib Cherif (2008), general secretary of the ICAO[1] said in his introduction to an airport aviation summit held in Abu Dhabi in January, â€Å"Airport and airspace congestion in certain parts of the world are currently stretching sir navigation and ground facilities to the limit.† Furthermore, as this address goes on to add, with expected increases in global air traffic set to achieve growth of nearly 6% on average during the course of the next few years, with some areas of the world seeing double this figure, this will increase the pressure on all airport facilities and operations. Similarly, as the numbers of air travellers grows, the size of aircraft needed to carry this passenger load will also increase, as has been seen with the introduction of the latest European Airbus A380. Such aircraft will also add to the pressure at airports, both in terms of the flight operations and handling of extra passengers at times of boarding and alighting times (Wong 2008). With the advent of these changes, none of the airport resources will become more tested than those involved with strategic airport safety systems. Safety at airports is a complex issue that affects virtually every aspect of the airport authority’s operations and, in addition, it relates to all of the resources being utilised, which includes the buildings, airfields, air traffic control, internal transportation methods, passenger controls procedures and the business employees. As such, it can be seen to be an issue of significant importance to the welfare of those who use these facilities, which include the airline operators who both have operational hubs at the particular airport location and those who use the location as destination points. As with any other aspect of corporate management within airports, the effectiveness and efficient operations of safety systems within this environment need to be established and maintained through a process of strategic planning and monitoring, a process that has to be kept continually under review to ensure that it is regular upgraded to take into account the changing demands brought about by increased passenger loads, flight frequency and aircraft design and capacity. It is therefore important that the safety requirements of all areas if the airports supply chain are incorporated within this planning process. Furthermore, insofar as security issues such as terrorism impact upon safety issues, these also have to be incorporated within the strategic planning stage of safety system development. Because of the high level of important that airport operational safety has for all of the business stakeholders, if follows that the concerns of these various interested parties is not only that the airports are developing safety strategic plans, but that these are being embraced by all those who work within the organisation and implemented and monitored in a manner that can be relied upon to deliver the expected performance levels and objectives, with is to ensure the safety of all and striving to address and reduce areas of safety risk. Incidents such as a near miss on runways near miss, accidents and terrorist acts within airport concourses and other safety related issues heighten concerns about airport safety and bring into question the quality of safety procedures that are in force at these locations. It is these issues that have formed the motivation for this research, namely can there be confidence and trust in the airport strategic safety planning and implementation process? To provide a starting position for continued research into the issue of strategic safety planning and systems in airports, this study has concentrated solely upon the current situation as it has developed within the airports of the United Arab Emirates (UAE). This region was chosen because its size, with only six airports in total, together with the fact that is still in the process of international airport development, means that it provides a more appropriate area to begin this analysis and evaluation because strategic safety systems might be in an embryonic stage. In addition, as will be seen within the analysis of existing data in the literature review in chapter two, the Middle East is one of the fastest growing regions in the world in terms of air travel. Furthermore, with the limited number of airport within a limited area it was anticipated that, by choosing to focus the study on two airports in the region, the results would be a fair representation of the state of strategic safety planning in the region generally. 1.2 Aims and Objectives The aim of this research is to provide an assessment on whether airport authorities have engaged with and embraced the process of strategic planning for the development of an airport safety system and, if so, to what extent these have been successfully implemented and maintained. In essence, the aim of the research can therefore be encapsulated within the following hypothesis: â€Å"To provide a clear understanding of the development and operational impact of the process strategic safety planning process within the six main airports that exist within the United Arab Emirates and identify whether these are efficiently implemented.† To enable the achievement of these goals, it is intended to work towards addressing the following objectives: To evaluate the needs and requirement of safety system maintenance and monitoring within the changing air travel environment. To provide an overview of the level of understanding and competency of airport personnel from the analysis of primary data responses. To provide an assessment of the effectiveness and efficiency of the strategic safety planning process when experienced within a practical environment. This is be achieved by examining the results collected from primary data resources. It is felt that the above objectives will enable the research to provide a meaningful conclusion to the issues being addressed as well as allowing for recommendations for the future to be included where these are considered to be appropriate. 1.3 Overview The study has been organised in a manner that enables a logical continuity of development of the issues that have been addressed and the way the research itself has been conducted, which is intended to add clarity of understanding for the reader. The following explanation therefore provides an overview of the study format. Within chapter two, which commences following this introduction, a critical literature review is provided, within which analysis an evaluation into previous literature and studies into the issues of air travel, airport operations and safety performance issues with be addressed. It will also be used to highlight some of the areas of concerns that have been encountered by other researches on these subjects. Moving on to chapter three, the research design and methodology will be explained in greater detail. This will incorporate the author’s reasoning for the research method that has been chosen together with an explanation of how any constraints and limitations have been addressed. Furthermore, to enable others to following the logic of this study a short explanation of the data collection methods and research performance is also included. The findings from the primary research that has been conducted in support of the aims and objectives of this study, are presented in chapter four, and these will be analysed and discussed in further details in chapter five, where they will also be compared and evaluated by other existing data. As a result of these discussions, and where pertinent, appropriate recommendations will be presented in chapter six. These will relate both to the practical issues being faced by airport authorities when dealing with strategic safety planning and implementation, and suggest areas where further research may add more value and knowledge to this particular discipline. The study is then brought to a conclusion in chapter seven. Following the conclusion of this research paper, a list of reference sources is attached together with appendices, which includes additional information and data that was considered to be helpful in adding understanding to the study content. For example, detailed responses to primary data activity falls within this category. Chapter 2 Literature Review 2.1 Introduction Business research studies set in isolation in general prove to be of little value except as forming a foundation for future research into the same issues. However, such researches are of more immediate interest where they have been set within, and compared with, the existing published literature and studies conducted within the same discipline. This critical literature review has been included with that purpose in mind. For reasons of clarity and understanding it has been segmented into three specific sections. 2.2 Airports and air travel As was quoted from Dr Cherif’s (2008) address in the introduction to this study, air travel is continuing to see growth levels of around 6%, or to be more accurate 5.8% for the industry as a whole (see table 1). However, as this table indicates this is not being achieved by a balanced pattern when one analyses the position on a regional basis, as the same table, which covers the movements of around 94% of all international scheduled airline flights, although it does exclude the domestic travel, shows. It is clear from this analysis that whilst North America and Europe has reached what could be considered a point of relative saturation, in other areas of the world there have been significant growth and losses being achieved. In terms of losses Africa is the major loser in terms of passenger travel and, joined with Latin America, is also losing its share of freight travel. Table 1 Current air travel growth statistics Explanation of measurement terms: RPK: Revenue Passenger Kilometres measures actual passenger traffic ASK: Available Seat Kilometres measures available passenger capacity PLF: Passenger Load Factor is % of ASKs used. In comparison of 2007 to 2006, PLF indicates point differential between the periods compared FTK: Freight Tonne Kilometres measures actual freight traffic ATK: Available Tonne Kilometres measures available total capacity (combined passenger and cargo) Source: http://www.iata.org/pressroom/facts_figures/traffic_results/2008-05-02-01.htm However, what is more important in terms of the objectives of this research is the position being achieved within the Middle East, both in respect of the month against month and year to date comparisons. In terms of passenger and freight air travel this region has experienced a growth rate in excess of 15%, which, when considered against a 74.9% passenger load factor, indicates that there has been a considerable increase in the number of travellers that area using the UAE airport facilities. Furthermore, in terms of its share of the international passenger market, the UAE now accommodates around 8% (see figure 1). When this is compared with the share that the region held as of 2001 (see figure 2), it confirms that the region’s air travel passenger growth pattern is increasing at significant rate, quadrupling in the space of the past six years, with similar growth being achieved within the freight market share. It is apparent from these increases that, when compared with airlines in other areas of the world market, the Middle East airport systems are having to contend with a level of change in the services and products that they provide to the travelling passenger. In addition, the increase in the numbers of flights and operators using the airport facilities present these airports with additional pressures in terms of air traffic control and other infrastructure issues (Wells and Rodrigus 2003). 2.3 Airport operations As Anne Graham (2003, p. 98-99) in her study of airports and their management has rightly observed, the increase in air traffic and indeed the shape of airline travel, has changed dramatically during the course of the past few decades. Growth of passengers and changes in their expectations has led to an increase in the number of facilities being offered in an effort to improve the traveller’s experience. This includes the expansion of retail and refreshment areas within the waiting areas and departure lounges (Graham 2003, p.100). This aspect of the airport expansion of revenue attracting resources has now become a significant contributor to the airport’s total revenue (Graham 2003, p.147). In addition, the airports have had to respond with major improvements to their sites in order to cater for the increase in aircraft traffic, which has in some cases included additional runways and maintenance facilities and well as administrative offices for these corporations. An ex ample of this expansion can be seen in the development and improvements that have been made to the Abu Dhabi airport over paste few years (News 2008). As this article, following a doubling of passenger traffic between 1998 and 2006, with this growth expected to continue at around 30% by 2010, the airport authority has invested in excess of $230 million in increasing the runways and other internal facilities being offered by the airport. The Dubai airport underwent a similar process of transformation in the 1970’s and 1980’s (DIA History 2008). The relationship between the airports and the airlines that it services has also changed, especially following the successes and growth of the â€Å"low-cost† or budget sector (Graham 2003, p.100). Not only did this mean that these airlines no longer required the lavish offices and passenger reception lounges that were available to them in the past (Delfmann et al 2005), but because of the nature and small margins of the low-cost airline model there have been increasing demands made upon the airport industry to reduce the carrier cost, for example by these carriers seeking reduction in landing fees (Wells and Rodregues 2003. Delfmann et al 2005 and Graham 2003). With the budget airlines being willing to transfer their business to secondary airports, who were prepared in most cases to cooperate over these issues, the major airports found themselves under increasing pressure to follow suite. Furthermore, part of the cost saving exercise for the low-cost carrier’s have bee n achieved by a process of improving turnaround times at airports (Wells and Rodrigues 2003). This is another issue that creates pressure for the airport, both in terms of the changes in the performance levels needed by air traffic control and then additional speed and resources that needs to be attached to enable the ancillary services, such as baggage handling to carry out their tasks. However, perhaps the major issue that is affected by the growth in air travel for the airports, in addition to the extra facilities provided and the developing and changing relationship they have with the airlines, is in the area of safety. 2.4 Airport safety As mentioned before, airport safety is of paramount importance (Graham 2003). This applies to the activities that take place within the terminal building, the airfield itself and the surrounding areas and ancillary services and facilities. For those who use the airport safety and comfort are paramount to their enjoyment (Delfman et al 2005, p.564) of the airport terminal facilities. Similarly, with rapid aircraft turnarounds, keeping runways and taxiing areas safe and working efficiently has an equal level of importance. Safety and security is part of the same process within an airport environment and it is important for the authority controlling these facilities to ensure that the standards employed to maintain the safety of such an environment (Wells and Rodrigues 2003), by ensuring that the right level and content of safety measures is in force at all times and, furthermore, that these measures include a process for regular monitoring and changing as and when the changes in the environment suggests is necessary (Graham 2003). Amongst other issues this means being able to identify and address issues such as hazards that my cause concerns within or external to the facility (Graham 2003, p.111). Another important element is the training and awareness programmes needed for all of the employees (Wells 2005 and Graham 2003) aimed to ensure that a) safety rules are obeyed and b) that in the event of a safety incident the employees is able to respond rapidly and efficiently to resolve the problem. In addition to the importance of safety measures for the obvious practical needs, the airport also have a duty to maintain these standards simply in order to ensure that their procedures comply with the relevant regulations and legislation that apply to their industry and operations. 2.5 Regulations and legislation Internationally, the airports have to comply with many of the safety regulations and standards that have been set by the ICAO, which lays down certain procedures that must be carried out in the cases of safety breaches, for example accidents, injury and illness (Wells and Rodrigues 2005, p.72). In 2002, the ICAO was responsible for the adoption of the â€Å"Aviation Security Plan of Action†, which also included within its structure the safety aspects of running an airport (Graham 2003, p.259). In an effort to ensure that the airport employees are sufficiently aware of and trained in the internationally accepted standards, the ICAO has produced a number of publications and runs training workshops (Wells and Roderigues 2005, p.99). Although the airport authorities are not obliged to use these facilities, they do have to ensure that their own training methods are sufficient to ensure that the key safety personnel within the business are qualified to the requirements laid down within the international standards. In the case of the UAE, the responsibility for airport operations and security and safety issues is dealt with through the regions own General Civil Aviation Authority, whose role and regulations reflects that of the international organisation. Recently, the ICAO/GCAA have developed and introduced a programme known as Safety Strategic Plans. The intention is that every airport will be required to have such a document in written format within their operational facilities and that every employee must be trained and have complete knowledge of the safety procedures that are in force within the total airport complex. This document will have all the necessary reporting forms included and contain procedures for the monitoring of the safety programme in the practical environment (GACC). In addition to internal monitoring and auditing of the implemented safety strategic plan, the intention is that in the future, representatives from this organisations will act as external monitors to ensure that the safety standards and requirements are being adhered to by the individual airport. At present this plan is a voluntary process, but it will become mandatory from the beginning of 2009 (ICAO). The ICAO and GCAA standards are directly related to safety as it impacts specifically upon airports and airlines (Graham 2003, p.111). However, in addition to these regulations, or in some cases incorporated within them, the airport will also be regulated by the other national health and safety legislation. 2.6 Summary It can be seen from the research into previous and current literature that the air travel industry has changed significantly over the past few decades. Changes in the structure of the airlines, with the introduction of the low-cost carrier have led to a rapid expansion of the numbers of passengers that travel by air, with this growth expected to continue for the foreseeable future. This growth rate, which in the UAE is running at three times the global average, is placing additional pressure upon airport operations and their management. Responding to the loss of revenue as airlines have reduced their use of terminal facilities, the airports have reacted by increasing retail space and other facilities. However, the other impact that expansion of air travel has had is to bring additional pressure to bear upon existing airport facilities. An area that is of particular concern as a result of this situation is that of safety, both within the terminal complex and in the external areas of t he airport. In an effort to address these concerns, the national, regional and international regulators are developing a safety strategic plan, which is intended to ensure that safety systems are maintained at a level that is sufficient to meet the current demands of the airport environment. The findings presented in chapter five and subsequent discussions and analysis in chapter six will assess how successful these new safety developments have been in practice. Chapter 3 Methodology 3.1 Introduction One of the difficulties with addressing an issue such as the performance of safety programmes within an airport environment is that, because of the delicacy of the issue, incidences that can be deemed to have resulted from a breach of these regulations or poor implementation and monitori

Sunday, October 13, 2019

On Top of the World :: English Literature Essays

On Top of the World This winter wonderland called Austria is full of small villages surrounded by snow capped mountains that look like someone has come along with some icing sugar and generously topped each one. Mountain after Mountain clustered together, with pine trees placed here and there that are dappled with snow. A real life picture post card with chocolate box wooden houses and roof tops covered in crisp clean snow. Pretty balconies with people sat enjoying a glass or two of the local Gluevine which tastes of hot red wine with a hint on cinnamon that warms your very soul. People sat inside the houses in front of raging log fires cosily wrapped in thick warm blankets with a huge mug of hot chocolate covered with a generous topping of grated chocolate. Going up the mountain in the lift with the mountains leering over you like a huge dragon ready to pounce and the tiny houses below getting smaller and smaller as they disappear, passing through fluffy white cotton wool like clouds you must remember to hold on tight as the lift comes to a sudden abrupt jolt just before it reaches its destination at nearly the top of the mountain. Walking around up here, high above the madness of the world below you find peace within yourself, you feel you are catching up on lost time spent rushing around at home. Stopping and taking a moment to close my eyes and breath in the fresh clean spring like air then slowly opening them to the wonder of the view around me I feel I’m making the most of life. Standing here with a whimsical look on my face, life feels magnificent, and it feels good to be alive watching the children playing in the snow with glowing red tipped noses and rosy cheeks there smiles telling a story of happiness and freedom to just be children unrestricted by the rules of the world below. Adults free of the troubles of everyday life with huge smiles enjoying the local culinary specialities like large bowls of hot delicious soup with great chunks of fresh bread. How wrong I was to feel so daunted at the thought of my first winter holiday being on top of an artic slushy snow laden mountain freezing to death for a whole week didn’t exactly fill me with excitement and wonder. Before me is the most incredible view I’ve ever seen, I always believed that good old Blighty was the prettiest place on earth with its countryside of rolling hills and lush green landscape.

Saturday, October 12, 2019

Television and Media Essay - Daytime Talk TV -- Media Argumentative Pe

Daytime Talk Television      Ã‚   Daytime talk television is certainly controversial. There are those who find these types of shows informative and helpful. There are others who view these shows as pointless and inappropriate. I agree with the latter. Daytime talk television is pointless and it presents material that should not appear on television. I believe that some talk shows need to be removed from the airwaves and not seen again.      Ã‚  Ã‚  Ã‚  Ã‚   When looking at daytime talk television, once can see that there are two main styles, which are apparent when looking at the content and manner at which they are presented. There are show like Ricki Lake, Jenny Jones, and the infamous Jerry Springer who bring guests out onto the stage and exploit their problems and in no way try to help the guest through whatever is bothering them. These hosts have shows whose topics range from cheating spouses to homosexual crushes. Jenny Jones hosted a show in which a homosexual man confessed his interest in a heterosexual man. This turned out to be a homicide case, a couple days after the show. The conflict is rarely resolved and most of the times the situation is made worse and more complicated, as in the case of the homosexual's murder. These shows simply parade people with little shame for their behavior. These shows are out to be wild and crazy and make money, with no regard for those who help them achieve this . The other talk shows that appear on television, however, tend to be very positive and are working to some goal. These shows deal with people's feelings, conflicts and experiences and present them to the audience to help council them or guide them through common struggles that other people are dealing with . Oprah... ...It turns out that Oprah is one of the few positive talk shows on television. I believe that Oprah is trying to make life better for others and so I approve of her work. On the other hand, daytime talk television is only entertainment and a display of dirty values. It should not be allowed to portray several of the ideas that it does. As Merry Thomas states, "I would love to see new shows on television which are wholesome and appropriate for viewers of all ages." This is an excellent idea because we can all learn good things from good values.    Works Cited Gaines, Donna. "How Jenny Jones Saved my Life." The Village Voice 1995. Greene, Leonard. "Talk Shows Need to Take Responsibility for Content." The Boston Herald. October 30, 1995. Thomas, Merry. Telephone Interview. 27 Feb. 2002 Thomas, Rhett. Telephone Interview. 27 Feb. 2002   

Friday, October 11, 2019

Candide by Voltaire Essay

Through Candide’s perplexing adventures and enlightening encounters, Voltaire illuminates the numerous diverse cultures of which Europeans consider themselves superior. Yet rather than supporting the foreign practices of cannibalism, bestiality, and the abolishment of priests, Voltaire is ridiculing the Europeans’ own methods of torture in an abusive social hierarchy. Therefore, while freedom of expression and a consensus of the majority constitute faucets of good behavior, the European practice of elitist rule and inequitable punishments is revealed as unjust. This criticism suggests the need for reform by deriving authority from somewhere other than the traditional roles of the royalty, clergy, and nobility, a rather radical move at the time. Voltaire at first reveals the fault of Europeans through his description of the savage land of Oreillon. Upon their dissent from Paraguay, Candide and Cacambo come across two women, completely nude, who cry out and â€Å"spryly† run away from two monkeys who snap â€Å"at their buttocks† (73). Instantly sympathetic, Candide shoots his musket and kills the monkeys, thinking that he has redeemed himself from earlier sins by saving these distressed women. However, to his surprise he discovers that he has just killed the ladies’ lovers. Without questioning the practices of this foreign society, Candide reacts based on his own perceptions of right and wrong. His actions reflect the naivety of Europeans concerning what is thought to be normal based on their own â€Å"superior† culture. As punishment for Candide’s rash actions, the Oreillons attempt to roast the travelers over a spit to eat, justifying this through the proclamations that Candide and Cacambo are Jesuits and thus deserve to die. This behavior is explained by Cacambo as being â€Å"appropriate† because â€Å"if we Europeans do not exercise our right to eat others, it is because we have other ingredients for a good meal† (pg. 74). He recognizes that each society contains its own equally valid practices which cannot be altered or condemned by those who think they are predominant. In addition, Voltaire is not justifying that bestiality and cannibalism constitute a righteous society, but rather satirically commenting on the Europeans own practices, for it would be hypocritical to condemn these practices without evaluating whether the European’s own forms of punishment are just. As the innocent Candide ventures to Eldorado, he is once again introduced to a land unlike that found in contemporary Europe. Upon their arrival, the travelers bewilderingly walk upon pavement made up of rubies, emeralds, and gold and rapture in the delights of a free feast at a common inn. The generous, humble citizens then guide them to an old man and, later, even the approachable king, in order to answer their many questions. Through these communicators they come to realize that the most striking aspects of the village do not constitute its physical features, but rather its ideology. They are told that all men are free, and thus there is no need for the establishment of courts, trials, or prisons. While Candide is quite baffled by these assertions which completely contrast the structured social organization of Europe, he is even more confused by the lack of priests or an enforced religion, upon which he exclaims, â€Å"What! You have no monks who lecture, debate, govern, conspire, and burn people who don’t agree with them?† (79). These seemingly sarcastic remark is a reflection of the binary thinking in which the Europeans have taught their citizens to believe. Candide had always considered the church as an institution which interjects in every aspect of life and constantly ridicules and punishes others while denying the fact that there are other practices and religions besides the order of the church and Catholicism. Voltaire is not suggesting the elimination of priests, which would be a radical idea at the time, but is rather demonstrating a deeper criticism of Europeans who assume that they are superior and must punish all those who defy this idea. Although Oreillon and El Dorado are societies completely unlike that of the Europeans in law and culture, they are seen as portraying decent human behavior because they allow their citizens to express free will and they derive authority from the consent of the masses. For instance, in Oreillon, women are allowed to mate with whomever they please without judgement or persecution from others. This freedom of expression illustrates that the culture seeks to facilitate the happiness of its people. Additionally, when the two monkeys are murdered by Candide, the leaders instantly capture and attempt to punish the travelers, reflecting the society’s dedication to protect its citizens from harm and condemn those who impinge on basic freedoms. While this culture may seem bizarre compared to more civilized nations, the fact that it derives its authority from the people illustrates that bestiality and cannibalism are enforced as appropriate human behaviors so long as there is a general consensus. Similarly, good behavior does not necessarily need to be derived from praise towards the king or daily sacrifices to a church, as portrayed in Eldorado. Unlike in Europe, the king is humble, approachable and genuinely concerned with the welfare of his citizens. For example, the feast the travelers consume at the inn is free because the state is said to assist business, thus revealing that the government is willing to contribute to the success of its people despite their class or wealth. Therefore, despite their practices, these societies emulate good behavior. However, Voltaire forms a critic of the Europeans due to the unjust practices in which they derive and maintain authority. In Candide’s hometown of Westphalia, for example, the naive Candide is exiled from the castle of the Thunder-ten-tronckh because he kissed the Baron’s daughter, Cunegonde. He was unfairly punished because he stepped out of the social hierarchy to which he was born, while Cunegonde was not disciplined for her actions due to her rank. Similarly, in places like Paris, the elites haughtily criticize their fellow man’s creations and do not hesitate to manipulate and greedily conspire against others. When Candide is led into a ploy by the despicable Abbe and arrested even though he had not committed any crimes, he is able to buy his freedom with three diamonds. The officer then exclaims, â€Å"Ah sire, even if you committed every crime imaginable, you’re still the best man in the world† (97). One’s fate depends on the inconsiderate word of the elite, one’s wealth, and the act of bribery. Since Candide had money, he was able to secure his freedom while the majority of peasants who are near penniless would have to suffer. These scenarios represent the unjust rule of the elites over the consensus of the majority. While Voltaire formulates the components of good behavior based on the legitimacy the authority derives from its citizens, he also constitutes bad behavior as punishment without just cause. For instance, when Candide and Martin arrive in Portsmouth, they view the execution of a British Admiral. The Admiral’s crime was explained in that he had stayed too far from the French enemy and that his death would encourage others to fight more fervently during war. This nonsensical behavior represents the paradox of European punishments which reduce war heros to criminals. Another such scene is presented when Candide and Pangloss reach the city of Lisbon in which a haphazard earthquake kills thirty thousand people. Faculty of a university decide that, in order to prevent another earthquake, they must â€Å"roast several persons over a slow fire†¦ They had therefore seized a man from the Basque province who had been convicted of marrying the godmother of his godchild, and two Portuguese men, who when eating a chicken, had removed the bacon seasoning† (52-53). As a manner of electing their sacrifices, they choose those who had committed even questionable offenses, though even those forms of misconduct can be viewed as unsubstantial enough to deserve punishment, much less death. While it is firstly completely unreasonable to attribute a natural phenomenon to personal actions, Voltaire goes so far as to satirically illustrate that this is a commonsense European belief, for both offenses appear inconsequential to the victims’ punishment. Meanwhile, most Europeans would be disgusted with the culture of the Oreillons who engage in cannibalism after enacting a punishment. However, Candide’s death penalty after murdering two of its citizens is a much more equitable offense in terms of its punishment than removing bacon seasoning from chicken, such as in Europe. Furthermore, once a body has been burnt, it seems inconsequential whether it is eaten or not. Voltaire is thus able to portray the irony as well as the unjust nature of European punishments as a bad behavior of society. The figures of the time who would be most notably perturbed by Voltaire’s suggestions constitute the royalty, the nobility, and the clergy. Firstly, for centuries the royalty had uncontestedly derived authority through lineage and from claims to divine right. Candide’s embrace with the King of Eldorado would probably be perceived as strange because the royalty was considered far above the common people in class, stature, and rights, and thus did not need the consent of its citizens to govern. Thus, the monarchy would be opposed to Voltaire’s ideas because they undermine his authority. This is reflected in eighteenth century Europe when the National Assembly made a radical move by sending Louis XVI to the guillotine as a symbol of the growing dissatisfaction of the peasants and workers. Secondly, the nobility consisted of a small number of elites who mainly derived their elevated status from patronage. Voltaire’s view of this social class, at least in Paris, is illustrated in the abode of Marquise de Parolignac, in which these morose intellectuals portray that their sole interests are to spread slander, hypocritically belittle art, and greedily take advantage of Candide’s treasures. Similarly to the monarchy, Voltaire’s proposal that society’s values and laws should be supported by the consensus of the masses was a scandalous assertion because it would undermine the power of the elites and force them to surrender their privilege. Finally, the clergy’s word penetrated all aspects of life in eighteenth century Europe while Religious Orthodoxy formed local allegiances and bound communities together by preaching sacred traditions. However, it can also be said that the institutions of the church hypocritically valued their own self-preservation over educating the masses. Therefore, these religious authorities would not consent in being forced to adhere to stricter laws by having to give proper, legitimate reasons as a means to punish nonbelievers or delinquents of the church. Despite these opponents, Voltaire suggests a need for reform by deriving authority from somewhere other than the norm. Although European society appears far more advanced than that of the savages and more structured than Eldorado, that does not necessarily determine that its laws and people are superior. In fact, Voltaire constitutes good behavior in a society as something that has been consented upon by its people, while bad behavior derives from unjust punishment and the dangerous rule of elites. Voltaire thus forms a critic of Europeans through comparisons to these foreign lands and furthermore questions whether a reformation of authority is a necessary means to benefit society. Source Voltaire. Candide. Boston: Bedford/St. Martin’s, 1999.

Thursday, October 10, 2019

Dont Get Me Started Essay

Public transport! Don’t you just think people absolutely love them? Just don’t get me started on buses, taxies, trains and planes. I totally understand that public transport is for us and to meet are individual needs and to make are life’s easier but sometimes public transport is not the best source to travel, trust me on this one! London, Birmingham, Manchester all has public transport and they are all horrendous. Don’t get me started on, if they are road works going on, strikes, and trains getting cancelled . The things which annoy me about public transport are, let’s take buses for example: Buses they are awful! On one December morning as you stand in the freezing cold as it rains and drip drop drip as the rain falls on you, your nose red as a tomato and your finger tips frozen as ice waiting for a bus, do you agree with me or not? As you just wait for the big bright lights to shine fiercely and to glow in the distance as you wait patiently. Trains are better but they still have negatives just like buses, with trains you just can’t even be a minute late because the train is just not going to wait, as you are running 100 miles per hour just like an athlete Usain Bolt as he runs like a cheetah and sprints cross the track. Get ready for the roller coaster ride of your life time†¦ Meanwhile as we stand there and wait for a bus and getting late for school, college, university and work as you look at are watches the bus it coming at 8:30 am, as we look are watches after 10 minutes its 8:40 am, there is no bus in site, as you look at the bus timetable for two minutes to and look around the bus has come and its driving away, As you run behind the bus to catch it, You jump in to it and fall right in someone’s lap, Awchh! Oh my god! After falling over right in someone lap and finally finding a seat, then you have to face the grumpy general public of the UK you just have sit next to someone which you don’t want to, they look funny, smell funny and blasting music which you can hear though their earphones which is very disturbing. People sat around you, coughing, sneezing in your lovely ace which is not very hygienic and not clean and its worse when you have to stand up in a train and hang on to one of the supporting barriers and people are just stood right next to you and have their long arm up in air right next to your face and awful and very disturbing smells spreading in the air. There is always one in the train or bus which just has nothing better to do and just stare at everyone. Public transport is essential to get around but we face many troubles every day in then and in the moring rush hour, as people rush to get on the buses and trains as they: push, run and bang into each other.

Wednesday, October 9, 2019

Foster children Essay Example | Topics and Well Written Essays - 500 words

Foster children - Essay Example ese children of foster carers have remained like a ghost in the darkness of a fostering group of people focused mainly on the requirements of foster children.  Their components, concern, courage and sacrifices are hardly ever accredited and, even not as much of, their personal struggles and pain. The writer uses consequences from the questionnaire of 684 answers he got from children of foster carers (pg. 1), where sons and daughters of foster carers were inquired about their sufferings of fostering. He discussed briefly about the experiences of such children and the impact fostering has on their daily lives, concerning relations and communications with other foster children and get in touch with with their foster parents (pg. 2) As per writer, the scarcity of debate together with the current approach to foster care (the requirements of foster sons and daughters) continues to downgrade these children to the grade of â€Å"hidden† components of the fostering society. He further discussed that no one would argue that the needs of the foster children should not be met, the problem is: why researchers have continued to neglect the wants of an additional group of children, the â€Å"Children of Foster Carers† (pg. 7)   It would be easy to downsize the â€Å"slip† in consequences of the staged changes that have taken place in a fostering system in recent years: rising demands of caring children, running a system in predicament, moving violently with the media arguments, regulating the system expansion and working out with new personnel (pg. 8). However, this isn’t the case; there are various causative and contradictory factors that have served up to continue the status quo of such children. Though, results from the paper also provide confirmation of how children take a substantial amount of liability towards their foster brothers and sisters. It is quite obvious that children of foster carers operate as self-directed driving forces, and as a result also have an impact on

Tuesday, October 8, 2019

Environmental Sustainability in the EU my country is Portugal Essay

Environmental Sustainability in the EU my country is Portugal - Essay Example This concept works to promote developments by maintaining the equilibrium of economy. Environmental issues have become a major concern for all nations for they evidently formulate specific policies for ensuring ecological safety. At this juncture, the promotion of renewable energy sources requires higher significance. This paper in particular, will evaluate Portugal’s potential for using renewable energy sources. Non-renewable energy use The sustainability of an economy highly depends on the availability and consumption rate of its energy resources. The development of profitable energy resources has a direct impact on market expansion and the quality of public services. The market price of no-renewable energy includes cost of exploration, refining, pollution measures, distribution and transportation expenses, and taxes and other related fees (Conserve energy future). In addition to the market price, non-renewable energy also includes some other costs called externality costs t hat arise due to factors such as property damage, environmental damage, war, and health care. Hence, it is evident that energy prices and externality costs would influence the rate of energy consumption. Renewable energy sources Obviously solar energy is an eco-friendly renewable energy that is available at free cost.

Monday, October 7, 2019

Paper about your experience in Ice-cream social and a game of Jenga Essay

Paper about your experience in Ice-cream social and a game of Jenga - Essay Example I, however, soon started feeling uncomfortable and suspected a body reaction after every ice cream social event. It was not until my worst experience that I stopped participating in the events and restrained from taking ice cream and exposing myself to cold environmental factors. This followed a diagnosis that I became asthmatic, a health complication that is triggered by allergic reaction to cold among other factors. The attack was so severe during my last ice cream social event that I had to be rushed to the hospital, in an ambulance, moments later. I also had a reversed experience with the jenga game that I initially thought was complicated and less interesting. Taking time with peers and the pride of being the best in the game however won my interest and I soon determined to learn the game’s rules. I then realized that the jenga game combined both artistic and analytical skills of establishing a balance for the masses in the built structure. I then excelled and became one of the top players in the game that later captivated my

Sunday, October 6, 2019

Technology and education Essay Example | Topics and Well Written Essays - 1250 words - 1

Technology and education - Essay Example Ethical issues, however, surround some technologies especially the collection and management of information. The internet, for instance, has immensely contributed to the corrosion of morals but yet an important learning platform that has been used to standardize and globalize knowledge acquisition. This article will explore the dilemma of incorporating technology in education and training. Significantly, technology itself can process moral and ethical qualities, but the issues to be considered are how application of technology in education creates ethical conflicts. According to Shilton et al. (2014), design decision affordance and social norms are part of engineering. Social aspects of a design process will, therefore, involves ethical issue (Shilton, et al., 2014 7). Technology has modified the approach to education and learning modes. Online-Based learning and virtual schools is a result of incorporating technology in education. More people are benefiting since classes are more flexible and affordable. There is no all evil in technology. â€Å"Regardless of a student’s socioeconomic status, the number of students carrying their own mobile devices is growing exponentially every year† (Antonioli et al., 2014. 99). This means the platform communication will be available for almost every student in the future. Advancement in technology has increased the use of energy in most cases the oil reserves. This has led to global warming and exposure of radioactive waste on people and the environment. Responsible technologies aim to reduce energy requirements of equipment and generation of environmentally friendly energy. Incorporating technological aspects of learning creates a generation that is receptive to technology, and these create a risk of the irresponsible implementation of the technologies in the future. Technologically oriented education will create efficiency-oriented work that will consider

Saturday, October 5, 2019

Failed Products Essay Example | Topics and Well Written Essays - 250 words

Failed Products - Essay Example This product was abandoned just a few weeks after its launch and the initial version was resurrected with a new name; Classic Coke† (Robert, 1995). The second product that flopped is Crystal Pepsi which was launched in 1990s as clear cola. This brand lacked lemon/lime flavor unlike the rest of other clear carbonated drinks. It also lacked usual cola flavor. In spite of a costly media blitz, Crystal Pepsi failed to catch on and Pepsi incurred millions of dollars guessing at straws and never recovered fully. This was a big blunder that their competitors learnt from; never change a color that is acceptable to your consumers. Lastly Ben-Gay Aspirin is another example of product failure. Thus having a famous name behind a product that is new does not guarantee success-at times it can be an obstacle if the brand is closely tied to one image or product. Ben-Gay is famous for its exceptional strong smell-and its pain-reducing balm’s burning/warming sensation on its getting in touch with skin.However this wasn’t an excellent fit for Ben-Gay aspirin launch by Pfizer decades ago. Whereas the products were related in that both were designed for pain relief, consumers could not get a taste for swallowing a tablet with a brand they related to burning sensation. Ben-Gay erred in attaching a popular name to something entirely out of character. They should have used a different brand name (Michael,